Outer Branding

Visual consistency, image and presence

• Individual Consulting
• Business Image Seminars + Training
• Personal Branding for Professional Services
• Dress Codes: reflect your organisation’s branding

Individual Consulting

Download brochure (pdf) Personal branding is not about devising a slick exterior to impress an audience, it is about harnessing your unique mixture of qualities and values to create a point of distinction. Outer branding is about how you communicate this to the world, through image and presence.

An excellent business image enhances your credibility, connects you with your audience and promotes your outcomes. Once you acquire the skills to manage your image, it becomes a natural extension of who you are and what you do.

We recommend one-to-one consulting if any of the following applies to you:

• Increased visibility due to a change of role

• Recent or pending promotion

• Change of industry or from public sector to private enterprise or vice versa

• Significant changes to workplace eg following an acquisition or a merger

• Change from backroom to front-line role

• Management or leadership challenges

• Under public scrutiny

• Needing renewal as a seasoned leader

• Establishing or growing your own business

• Desire to maximise your professional opportunities

Business Image Seminars + Training

Download brochure (pdf) Personal Brand Management has been delivering image and personal branding seminars, workshops and presentations for over 12 years. We work with organisations who want to convey a consistently positive message, increase the visibility of their people and differentiate themselves from competitors.

Do you have key personnel who need to develop a credible presence? A sales team who need to present with consistency? Specialists who have reached a point where technical excellence is not enough? Staff who need to improve their packaging and interpersonal dealings?

In a highly visual marketplace, an appropriate and well-targeted image will help you to:

• Attract and maintain clients.

• Engage your people and present a united front.

• Charge a premium for your products and services.

• Attract and retain quality employees and partners.

We customise our programs to suit your needs, whether you require an in-house seminar, a conference presentation, executive coaching or an induction program.

For more information contact info@personalbrand.com.au or call Jean Woo 0414 614 000.

Personal Branding for Professional Services

Download brochure (pdf) We have been working with law, accounting and other professional service organisations in various capacities for nearly two decades. We provide programs specifically designed for all levels within professional services, from the incoming graduate to the seasoned practice leader.

Article: When business casual becomes business casualty

Dress Codes: reflect your organisation’s branding

The image of your employees contributes to the image of your organisation. A successful comprehensive dress code, as part of a professional image program supports your organisation’s goals. Appropriately dressed employees reinforce the professionalism of your organisation. Their attitudes toward dress standards can affect their behaviour and productivity.

We can help you develop a comprehensive dress code which includes a clear definition of your organisation’s image. We help you involve your employees to increase acceptance, and provide briefing or training sessions on dress standards.

For more information contact info@personalbrand.com.au or call Jean Woo 0414 614 000.