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Smarter Selling and IOWEU™

Executive Book Digest: Smarter Selling by Keith Dugdale and David Lambert
published by Financial Times Prentice Hall (2007) ISBN 0273712462
Everyone sells. Some people sell ideas, some sell services and some sell products. Whatever you sell, this book will help you do it better, and feel better about doing it.


Corporate Dress Codes

When business casual becomes business casualty
Much of the difficulty lies in the word casual. A very general term, it contains at least four sub-categories. If you imagine a formality scale which stretches from thongs and stubbies up to black tie and ball gown, ‘casual’ covers a large section of this spectrum.


Male Business Attire

Give voice to your ties
Are you an experienced public speaker? You are if you wear a tie. That’s right; every time you don neck wear you give voice to your personality and make a visual statement. So, choose your ties as you choose your words - thoughtfully.

The truth about colour
Once upon a time there were identical twins, both businessmen, both senior executives, both doing the same job in the same company. Both were well groomed and professional in appearance. But they dressed slightly differently and, as a result, one happy fellow found the doors of commerce swung open for him, while his hapless brother found the doors of commerce slammed shut. Why?

What is your dress IQ?
Got style? Know everything about good business dress?
Answer these 7 questions and find out!

How to build a wardrobe
It all comes back to you. Your clothes reflect you. Who else could they reflect? Adorning yourself in the costliest, chicest brands will never replace the character, integrity and essence of you, the wearer. Enjoy the accoutrements of success.

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