Writing Skills

People with good writing skills are worth more.

Those in the top 20% of writing skills earn three times more than those in the bottom 20%. (See study of graduates in the workplace by linguist Stephen Reder reported in Fortune magazine, December 1998.)

How well you write directly determines your effectiveness, your worth and your pocket.

We offer:

Targeted training modules

Half to one-day workshops on specific areas of writing including:

• Managing emails

• Report writing

• The 5 Cs of good business writing

Writing Dynamics™

A two-day workshop on writing clearly, concisely, persuasively – and fast.

Today's readers are overloaded; they have little time and will at best, skim-read.
We show you how to handle these challenges and

• Grab the reader's attention.

• Ensure your key message is understood.

• Save you and your reader time.

Using sound principles and creative strategies Writing Dynamics™ leads you through the three writing stages: Planning, Drafting and Editing. This workshop is innovative: you move through the complete writing process in an interactive and unique way.

Who should attend?

If you rely on writing to get your message across Writing Dynamics™ will help you do it more effectively and efficiently. If you have ever tortured or procrastinated over a document, this course will give you tools you can use immediately. Participants who attend our workshop write a wide variety of technical and non-technical documents. Examples include: emails, reports, procedural guides, business profiles, brochures, proposals, letters, reference guides, media releases, service manuals, newsletters, technical fact sheets, vision statements, training materials. Writing Dynamics™ will help you to write documents that get the desired response. Writing clearly, concisely, persuasively — and fast.

Download brochure (pdf)

We can customise workshops to suit your specific needs.
For more information contact info@personalbrand.com.au or call Jean Woo 0414 614 000.